Their Service Offering: Adhack works with agencies and brands to develop nimble, responsive, compelling digital campaigns and movements.
Our Impression: Adhack has positioned itself well as an agency that understands clients with the need for fast, lean, progressive online campaign solutions. Even mentioning “movements” implies an expertise in non-advertising smelling, relevant WOM triggers designed to gain a following. What sets Adhack apart from other agencies that tout their expertise in co-creation initiatives, real-time feedback loops and all that other good sounding stuff, is their community sourced creative department, a la Victors & Spoils… unfortunately it looks like Adhacks doors will be closing pretty soon, judging by the date of their last blog entry.
Operation is based out of Vancouver, Canada.
Posts Tagged ‘video
Their Service Description: eYeka leverages the world’s creativity to enable organizations and people to create a better future together.
Our Impression: Creating a better future? Leveraging the world’s creativity? Really? Not sure why eYeka has to lay it on so thick. It comes across rather amateurish, even though eYeka is everything but. This company has the kind of client list and creative community size (over 200K) to make a serious dent into the French, or even European, ad business. With over 40 employees and tentacles reaching as far as Japan, eYeka is a serious agency killer in the making. The company’s service offering is broad, but for the time being, the vast majority of clients are seeking out eYeka to crowdsource video ideas/content and graphic designs.
Operation is based out of Paris, France.
Their Service Description: Inspiring filmmakers create videos for big brands and social causes. Our revolutionary new process is transforming the video creation industry by connecting brands more directly with film-makers and eliminating multiple layers of beauracracy and administration which waters down creativity and inflates costs in traditional processes.
Our Impression: A very interesting concept. Most other crowdsourcing businesses simply connect clients with creators, but mofilm wraps its idea around existing film festivals for added exposure. Winning directors get to travel to the festivals. But because there probably isn’t a lot of money in that model, mofilm’s end goal seems to be to build a divers stable of film makers who can service clients directly, without the idea-generating ad agency middle man.
Operation is based out of London, Bangalore and Los Angeles
Their Service Description: Poptent connects brand advertisers with talented videographers to produce low-cost, high-quality commercial videos for use online or for television.
Our Impression: Clients who are looking for a user-generated-type video or rudimentary animation, will be happy at Poptent. Running a brand promotion like “Help us create the next TV spot for your beloved brand” is a lot of work and doesn’t attract that many participants, since only a niche group of consumers sees itself as being capable. So if a brand manager’s main objective is to get his/her hands on a variety of interesting and non-polished commercials or virals, Poptent will probably deliver. They’ve completed over 160 assignments tapping into their 31,000 strong community of filmmakers, directors, animators, and actors.
Operation is based out of Wynnewood, PA and San Clemente, CA, USA
Their Service Description: Talenthouse is a platform providing opportunities to the world’s creative community – a place to participate in projects with artists and brands, collaborate, gain recognition and compensation.
Our Impression: Hard to believe, but thanks to Talenthouse crowdsourcing has a real chance to become cool. It doesn’t really fit into this directory, as Talenthouse primarily services the music, film and fashion industries. However, it deploys the same principles and it’s therefore quite plausible that their offering will extend into other, agency killing, industries sometime down the line. Not sure though what their strategic alliance with BBH London tells us…
Operation is based out of Palo Alto, CA, with representation in LA and NY.
Where the best ideas find the best film makers.
Their Service Description: Tongal facilitates the creation of video content by bridging the gap between those who create it and those who need it.
Our Impression: Tongal has put a lot of love and thought into its model. It appears a bit complex for creators to participate, but it actually just mimics how a commercial is born and executed in an agency environment. Different people accomplish different tasks, like the initial idea, the message, the shooting, the graphics, etc. We believe Tongal’s success will depend on the reel of finished commercials. If potential clients like what they see (ideas & production values), they’ll give Tongal a try.
Operation is based out of Santa Monica, US
people-powered brand energy
Their Service Description: Zooppa is the world largest source for user-generated advertising.
Our Impression: Advertising is a big word and by digging a bit deeper it becomes clear that zooppa focuses on commercial and video production. However their concept seems like an interesting one. The idea is to launch a fully user-generated campaign rather than just airing a video on local TV or online. The zoopa platform promises to promote the entire brand through its strong member base.
Unfortunately, this “spec” based concept produces a lot of creative waste product, just like crowspring and 99designs do in the design process.
Founded in Venice, Italy, now operated out of Seattle, US.
The first curated crowdsourcing company.
Their Service Description: GeniusRocket delivers brilliant, rich, creatively captivating media quickly and under budget. Think commercials, viral and tutorials. With our Creative Director at the lead, we can help you with your creative brief and communicating with creative artists.
Our Impression: Genuis Rocket lets creators pitch their ideas first without the creation of creative waste product when business model is “spec” based. This makes it more acceptable and fair for the artist unlike most other crowdsourcing solutions. Clients get more out of the relationship with GeniusRocket than with traditional production houses, because the in-house creative director makes sure any idea is properly communicated and expressed.
Operation is based out of Bethesda, MD, US
Unlimited Creativity by the word’s best creative department.
Service Description: 31,000 creators from around the world are providing an average of 200 creative solutions per brief.
Our Impression: BootB is a Europe-based giant and crowdsourcing pioneer. The model is build to provide the same results as ad agencies, but without the customer service and strategic guidance. All kinds of projects are welcome, ranging from TV commercials to logo designs.