Although I’m a writer I know how to use design software and sometimes the big prize monies entice me to try my luck at Art Direction/Graphic Design. I usually fail miserably. Nonetheless, for the benefit of the designers out there, here’s a quick review of three relevant sites. Whatever I have gathered from my trials will hopefully be useful info for you, who is reading this wonderfully named blog.
LogoTournament – Without any doubt, THE best logo crowdsourcing site. As their name suggests, they are very focused and do nothing other than logo creation. Not just anyone can join the site. You apply to join at the time of registration, give 3 samples of your best work and the community seniors then decide whether to let you in. I got in on my 2nd or 3rd attempt, but the standards were so high and the competition was so good that I got discouraged from entering any more contests. Their name like AgencyKillers.com is also very apt. In fact I wish one company would purchase all such domain names – LogoTournament, CopyTournament, AdTournament, PosterTournament. That way it would be like a group of sites that controls the crowdsourcing universe to allow clients, big and small, to replace their obsolete ad agencies. AdTounament exists, but the site’s name is a misnomer. They do mostly logo contests, instead of Ad Concept, Ad Creation, Ad Campaign Ideation contests that one would expect from a site with such a name. Back to LT, I am so confident about the site and participating designers, that if I ever need a logo, I sure know where to go.
LogoSauce – It is a nice, neat, small, tidy, cozy site with a strong and closely-knit community of designers. One particular designer there is the superstar who keeps winning most of the contests, justifiably so as his/her designs are really awesome. I like the name LogoSauce, coz I like saucy food. But the real reason why I recommend this site is because they announce winners quick and their clients provide good and frequent feedback to the designers. I could list more reasons, but instead I suggest for anyone to visit the site themselves to experience the vibe and to get a feeling for the people behind it, which will be even more positive after using the site a few times. Nice too, is the community feeling among all logo designers, which is very present here. LogoSauce doesn’t have as many listed competitions as on LogoTournament, but the very high design standards make up for it.
AdTournament – When I saw the name of this site, even before clicking on the link, I was excited beyond recognition. I thought finally, a site where I can enter ad ideas, i.e. nice subtle ads of the kind you see at AdsOfTheWorld.com. But my excitement was short lived. I quickly realized it was mainly just another logo design/logo crowd-sourcing site. To their credit, there have some t-shirt and print ad contests, but there were fewer than I had expected. I am looking for an ad-contest specific site (for the moment only VictorsAndSpoils & Boomideanet come to mind). I nonetheless tried my luck, so I entered a few logo and print ad contests, but did not win anything. They added some kind of gamification badges and points system where users earn amazon vouchers and what not, but it fails to be good and to encourage participation . Since my strike rate is 0 after multiple attempts I won’t participate anymore. If it was my site, I’d run more ad concept competitions, which, given the site’s name, probably was their initial vision. For a copywriter like myself, there just aren’t enough pure idea generation or advertising campaign development sites out there.