Posts Tagged ‘ideas

21
Apr
13

colossal spark

By AdminAK Leave a Comment
Categories: advertising, creativity, crowdsourcing advertising, crowdsourcing commercials, crowdsourcing ideas, crowdsourcing marketing ideas and Uncategorized
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cosp

www.colossalspark.com

Their Service Description: BRAND-BUILDING IDEAS FROM THE ADVERTISING WORLD’S LEADING CREATIVE MINDS

Our Impression: is biased. ‘Cause it’s us, I mean, from us. Jawohl, Colossal Spark is our brain-child and it just launched. Since it doesn’t feel quite right to talk about it here, like any other crowdsourcing site, it’s best if you just checked it out yourself. (In a nutshell – it’s designed to become the destination for brand managers who are used to “Madison Avenue levels of creativity”.)

Colossal Spark operates out of New York.

23
Nov
12

Adhack

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Categories: advertising, creativity, crowdsourcing ideas and crowdsourcing marketing ideas
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http://adhack.com/
Their Service Offering: Adhack works with agencies and brands to develop nimble, responsive, compelling digital campaigns and movements.
Our Impression: Adhack has positioned itself well as an agency that understands clients with the need for fast, lean, progressive online campaign solutions. Even mentioning “movements” implies an expertise in non-advertising smelling, relevant WOM triggers designed to gain a following. What sets Adhack apart from other agencies that tout their expertise in co-creation initiatives, real-time feedback loops and all that other good sounding stuff, is their community sourced creative department, a la Victors & Spoils… unfortunately it looks like Adhacks doors will be closing pretty soon, judging by the date of their last blog entry.
Operation is based out of Vancouver, Canada.

24
Sep
12

Boom Ideanet

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Categories: advertising, creativity, crowdsourcing and crowdsourcing ideas
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http://www.boomideanet.com/
Their Service Description: Boom Ideanet is an online platform for idea sourcing and execution. We offer businesses a project-based, budget-friendly creative resource for ideas. We offer creators a source of challenges that delivers clear ground rules for participation, fair compensation and prompt payment. To both businesses and creators, Boom Ideanet represents a low-risk, high-reward proposition.
Our Impression: A true agency killer in-the-making. Just like the big ad agencies, Boom Ideanet focuses on ideas first and executions second. The founder has an informed ease to express his entrepreneurial vision and promotes transparency as an important business mantra. Yet above all – fairness in terms of creative compensation and the acknowledgement of flaws in most creative crowdsourcing models. So it feels like Boom Ideanet is run by creatives, not business folks, which in theory should lead to better results for marketers willing to give them a shot. However, what is impossible to get a good sense of, is what’s really behind these walls. The site provides no evidence as to how big the crowd is, who’s in it (including the management team) and what kind of experience the creatives have. It drops a few hints pointing to an extensive commercial production apparatus, which unfortunately leaves a taste that Boom Ideanet could just be a promotional tool to catch clients way upstream with the sole intention to produce commercials.
Operation is based out of Kansas City.

03
Apr
12

Victors And Spoils

By AdminAK 4 Comments
Categories: advertising, creativity and crowdsourcing
Tags: , , , , , , , ,

https://victorsandspoils.com
Their Service Description: Everything an ad agency does.
Our impression: Traditional agency model with a handful of people on staff, but a crowdsourced creative department. V&S’s creative director makes sure the work is solid and on brief.

This just in: Today, French advertising company Havas has acquired a majority stake in U.S.-based Victors & Spoils, for an undisclosed amount.

Since its humble start in 2009, V&S has added the following blue-chip clients to their roster: Chipotle, Coca-Cola,  Converse,  Crocs, Discovery Channel,  Dish,  GAP,  General Mills,  Harley Davidson,  Levi’s,  Mercedes Benz, Oakley, PayPal, Unilever and Virgin America. Havas said that one of the first joint projects between the two companies will be to use Victors & Spoils technology to “create a 15,000 person professional Havas ‘crowd’ to source ideas from”.
Questions arise. How will the “crowd creatives” react? Will V&S’s pioneering culture vanish? Is V&S about to enter a world of client conflicts? Will V&S’s CEO John Winsor be fully absorbed by the challenges of holding the new title of Chief Innovation Officer for all of Havas?
Operation is based out of Boulder, Colorado, US.

01
Aug
11

GiantHydra

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Categories: advertising and creativity
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http://gianthydra.com
Their Service Description: A collaborative, online, idea-generation technology developed for advertising agencies and creative professionals alike. GiantHydra allows agencies to harness the ideas from hundreds of creative talents around the world, all working together in a way that revolutionizes the creative process.
Our Impression: GiantHydra, the brainchild of Ignacio Oreamuno, founder of ihaveanidea.org, is well positioned to make a dent in the industry if it works as well in reality as it sounds on paper. Ignacio’s idea is not crowdsourcing creativity, but a collaboration of up to 25 contributors, per project, who all get paid an equal amount once the work is completed. Hard to imagine that all writers, designer, etc. are spending an equal amount of time and everyone plays nice… but who knows.
Operation is based out of Montreal, Canada.

21
Jul
11

theidealists

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Categories: advertising, creativity and design
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http://theidealists.com/
Their Service Description: Matching Ideas, Opportunities and Talent. We make matches; we don’t source crowds. Our community is invite-only. To compliment our basic matching service, we offer a full range of client services: This includes ‘curating’ matches that offer the best solution to your specific need.
Our Impression: Pretty fantastic. Part of the initial concept was to match non-produced ideas with clients looking for shortcuts to creativity, but that idea seems to have gone away, making room for straight forward match-making between a communication need and the talent to pull it off. Theidealists may seem like an ordinary agency which can’t afford to keep creatives on staff, but in theory, this young agencykiller, with its very diverse and top talent, can service projects much better than any traditional agency should be able to.

18
Jun
11

appswell

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Categories: creativity, crowdsourcing, crowdsourcing ideas and crowdsourcing marketing ideas
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http://www.appswell.com/
Their Service Description: A crowdsourcing platform for mobile apps. Appswell powers actionable conversations between brands and their fans. It also builds brand loyalty and awareness by showing that you are a brand that listens.
Our Impression: Let’s first clarify what Appswell does. The company lets the crowd make suggestions for apps they would like to see in the market and then lets the community vote on the best ones. Appswell and its community then promote the winners to get their ideas made into programs, a cash prize and a cut of profits.
Appswell is a great idea. The company’s communication is a little confusing, because it fails to separate its two audiences (clients/contributors) in simple terms. But that should be an easy fix. Again, a great idea to engage and leverage the crowd in the world of apps with a tremendous potential for success.
Operation is based out of Boston.

 

24
Mar
11

Mypitch

By AdminAK Leave a Comment
Categories: advertising, creativity and crowdsourcing
Tags: ,

http://www.mypitch.com/
Their service description: Welcome to a world of ideas. Mypitch is a global tool and meeting place where ideas and inspiration are given free scope and made a reality. We are a leading provider in ‘creative crowdsourcing’ – our network of creative minds develops ideas for both local and global brands.
Our impression: With a recently improved site, Mypitch is well prepared to grow into a real agency killer. For the moment however, the services they promote are more based on traditional needs, like print ads, but that is not say that their 4000+ strong creative network isn’t able to tackle all kinds of projects. Mypitch claims to have worked through over 1000 pitches since their “doors opened” in 2008.
Operation is based out of Stockholm, Sweden

18
Mar
11

idea hunting

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Categories: advertising, creativity and crowdsourcing
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http://ideahunting.net
Their Service Description: Idea Hunting offers a set of services that enables brands and companies to get creative solutions for their brands and products in an easy, fast and safe way, using the creative skills of a huge creative global community.
Our Impression: Great potential. The management team has the credentials, the concept is unique and the site is beautifully simple. What hasn’t happened yet are traffic or business transactions. As of 3/9/11 they’ve had only four pitches. It’s unclear what the problem is, but maybe it’s just a hobby for the founders with little commitment or the credibility to operate out of Portugal is representing a hurdle.
Operation is based out of Lisbon, Portugal.

18
Mar
11

blurGROUP

By AdminAK 7 Comments
Categories: advertising, creativity, crowdsourcing and design
Tags: , , , , , , ,

http://www.blurgroup.com/
Blur Group is the world’s largest Creative Services Exchange.
Their Service Description: Our 9,500 creatives and exchange staff, our unique business model and advanced technology radically alter the marketing services space – delivering the most cost-effective, real time and relevant design, marketing, advertising, media and ideation services.
Our impression: A very ambitious organization with a very broad service offering positioned to make a real dent in the agency world. Quotes like “No more agency beauty parades, no more hefty retainers.” on their site are clearly trying to position blur as a valid, full-service alternative. Their single largest reward of $130,000 is no pocket change either, which proves that their reputation and credibility is growing.
Operation is based out of London, England.

08
Mar
11

idea bounty

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Categories: creativity and crowdsourcing
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http://www.ideabounty.com
Unlimited Creativity
Service Description: Ideabounty is about marketing ideas, not executions. Awards range from $1000 to $5000 dollars.
Our Impression: So far, the site has attracted few clients, which maybe because of its location and reach.
Operation is based out of Durban, South Africa

08
Mar
11

BootB

By AdminAK 1 Comment
Categories: advertising, creativity, crowdsourcing and design
Tags: , , , , , , , , , ,

http://bootb.com
Unlimited Creativity by the word’s best creative department.
Service Description: 31,000 creators from around the world are providing an average of 200 creative solutions per brief.
Our Impression: BootB is a Europe-based giant and crowdsourcing pioneer. The model is build to provide the same results as ad agencies, but without the customer service and strategic guidance. All kinds of projects are welcome, ranging from TV commercials to logo designs.

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