Their Service Description: eYeka leverages the world’s creativity to enable organizations and people to create a better future together.
Our Impression: Creating a better future? Leveraging the world’s creativity? Really? Not sure why eYeka has to lay it on so thick. It comes across rather amateurish, even though eYeka is everything but. This company has the kind of client list and creative community size (over 200K) to make a serious dent into the French, or even European, ad business. With over 40 employees and tentacles reaching as far as Japan, eYeka is a serious agency killer in the making. The company’s service offering is broad, but for the time being, the vast majority of clients are seeking out eYeka to crowdsource video ideas/content and graphic designs.
Operation is based out of Paris, France.
Posts Tagged ‘film
Their Service Description: Inspiring filmmakers create videos for big brands and social causes. Our revolutionary new process is transforming the video creation industry by connecting brands more directly with film-makers and eliminating multiple layers of beauracracy and administration which waters down creativity and inflates costs in traditional processes.
Our Impression: A very interesting concept. Most other crowdsourcing businesses simply connect clients with creators, but mofilm wraps its idea around existing film festivals for added exposure. Winning directors get to travel to the festivals. But because there probably isn’t a lot of money in that model, mofilm’s end goal seems to be to build a divers stable of film makers who can service clients directly, without the idea-generating ad agency middle man.
Operation is based out of London, Bangalore and Los Angeles
Their Service Description: Poptent connects brand advertisers with talented videographers to produce low-cost, high-quality commercial videos for use online or for television.
Our Impression: Clients who are looking for a user-generated-type video or rudimentary animation, will be happy at Poptent. Running a brand promotion like “Help us create the next TV spot for your beloved brand” is a lot of work and doesn’t attract that many participants, since only a niche group of consumers sees itself as being capable. So if a brand manager’s main objective is to get his/her hands on a variety of interesting and non-polished commercials or virals, Poptent will probably deliver. They’ve completed over 160 assignments tapping into their 31,000 strong community of filmmakers, directors, animators, and actors.
Operation is based out of Wynnewood, PA and San Clemente, CA, USA
Their Service Description: Talenthouse is a platform providing opportunities to the world’s creative community – a place to participate in projects with artists and brands, collaborate, gain recognition and compensation.
Our Impression: Hard to believe, but thanks to Talenthouse crowdsourcing has a real chance to become cool. It doesn’t really fit into this directory, as Talenthouse primarily services the music, film and fashion industries. However, it deploys the same principles and it’s therefore quite plausible that their offering will extend into other, agency killing, industries sometime down the line. Not sure though what their strategic alliance with BBH London tells us…
Operation is based out of Palo Alto, CA, with representation in LA and NY.
people-powered brand energy
Their Service Description: Zooppa is the world largest source for user-generated advertising.
Our Impression: Advertising is a big word and by digging a bit deeper it becomes clear that zooppa focuses on commercial and video production. However their concept seems like an interesting one. The idea is to launch a fully user-generated campaign rather than just airing a video on local TV or online. The zoopa platform promises to promote the entire brand through its strong member base.
Unfortunately, this “spec” based concept produces a lot of creative waste product, just like crowspring and 99designs do in the design process.
Founded in Venice, Italy, now operated out of Seattle, US.