Posts Tagged ‘commercials

21
Apr
13

colossal spark

cosp

www.colossalspark.com

Their Service Description: BRAND-BUILDING IDEAS FROM THE ADVERTISING WORLD’S LEADING CREATIVE MINDS

Our Impression: is biased. ‘Cause it’s us, I mean, from us. Jawohl, Colossal Spark is our brain-child and it just launched. Since it doesn’t feel quite right to talk about it here, like any other crowdsourcing site, it’s best if you just checked it out yourself. (In a nutshell – it’s designed to become the destination for brand managers who are used to “Madison Avenue levels of creativity”.)

Colossal Spark operates out of New York.

17
Apr
13

Boom Ideanet – a contestant’s perspective

The brains and doers behind Boom Ideanet belong to the good guys in the Crowdsourcing industry. Steve Wood, the man in charge, communicates brilliantly when it comes to briefs and very timely when the results are in. Boom Ideanet has a very fair compensation structure and I am happy to say that I have been compensated for most of the contests I participated in. It’s one of the few sites where there are regular contests with participation payment.

Boom mostly has TV script briefs, but every now and then there are Selling Idea Briefs and Mood Board Briefs. The client is a Fortune 400 Retailer and working on this brand regularly is very different from other Crowdsourcing sites where every contest you enter is a different brand/product/company/service. You get a hang of the brand and your ideas improve with every brief. Of course, there have been other clients as well and Boom is doing well to attract more.

There are tons of Logo Contest sites out there for Designers, but very few that writers can regularly take part in – Boom is one of them. Tongal is there with its Idea Stage in Contests, but it is more directed towards filmmakers and all aspects of production. Alternative Genius has TV briefs, but they aren’t too regular.

Boom’s payment system is very good. They are assigned creators and open participants. The assigned creators get a guaranteed participation amount provided they enter a minimum number of ideas that satisfy the brief. The open category contestants don’t get a guaranteed amount, but for those that win from this pool, the award amount is higher than that of the assigned creators. In all cases though, if yours is one of the few early bird entries you get a nice participation prize, usually around $250. The total award pool per project varies from a $5-20k and sometimes even more. Before the entry deadline participants don’t get to see what others have entered, but Boom’s portfolio page lists the produced videos later on, so everyone can see and be inspired by all the ideas in the running.

24
Sep
12

Boom Ideanet

 

http://www.boomideanet.com/
Their Service Description: Boom Ideanet is an online platform for idea sourcing and execution. We offer businesses a project-based, budget-friendly creative resource for ideas. We offer creators a source of challenges that delivers clear ground rules for participation, fair compensation and prompt payment. To both businesses and creators, Boom Ideanet represents a low-risk, high-reward proposition.
Our Impression: A true agency killer in-the-making. Just like the big ad agencies, Boom Ideanet focuses on ideas first and executions second. The founder has an informed ease to express his entrepreneurial vision and promotes transparency as an important business mantra. Yet above all – fairness in terms of creative compensation and the acknowledgement of flaws in most creative crowdsourcing models. So it feels like Boom Ideanet is run by creatives, not business folks, which in theory should lead to better results for marketers willing to give them a shot. However, what is impossible to get a good sense of, is what’s really behind these walls. The site provides no evidence as to how big the crowd is, who’s in it (including the management team) and what kind of experience the creatives have. It drops a few hints pointing to an extensive commercial production apparatus, which unfortunately leaves a taste that Boom Ideanet could just be a promotional tool to catch clients way upstream with the sole intention to produce commercials.
Operation is based out of Kansas City.

27
May
12

eYeka

http://en.eyeka.com/
Their Service Description: eYeka leverages the world’s creativity to enable organizations and people to create a better future together.
Our Impression: Creating a better future? Leveraging the world’s creativity? Really? Not sure why eYeka has to lay it on so thick. It comes across rather amateurish, even though eYeka is everything but. This company has the kind of client list and creative community size (over 200K) to make a serious dent into the French, or even European, ad business. With over 40 employees and tentacles reaching as far as Japan, eYeka is a serious agency killer in the making. The company’s service offering is broad, but for the time being, the vast majority of clients are seeking out eYeka to crowdsource video ideas/content and graphic designs.
Operation is based out of Paris, France.

03
Apr
12

Victors And Spoils

https://victorsandspoils.com
Their Service Description: Everything an ad agency does.
Our impression: Traditional agency model with a handful of people on staff, but a crowdsourced creative department. V&S’s creative director makes sure the work is solid and on brief.

This just in: Today, French advertising company Havas has acquired a majority stake in U.S.-based Victors & Spoils, for an undisclosed amount.

Since its humble start in 2009, V&S has added the following blue-chip clients to their roster: Chipotle, Coca-Cola,  Converse,  Crocs, Discovery Channel,  Dish,  GAP,  General Mills,  Harley Davidson,  Levi’s,  Mercedes Benz, Oakley, PayPal, Unilever and Virgin America. Havas said that one of the first joint projects between the two companies will be to use Victors & Spoils technology to “create a 15,000 person professional Havas ‘crowd’ to source ideas from”.
Questions arise. How will the “crowd creatives” react? Will V&S’s pioneering culture vanish? Is V&S about to enter a world of client conflicts? Will V&S’s CEO John Winsor be fully absorbed by the challenges of holding the new title of Chief Innovation Officer for all of Havas?
Operation is based out of Boulder, Colorado, US.

26
Oct
11

mofilm

http://www.mofilm.com/
Their Service Description: Inspiring filmmakers create videos for big brands and social causes. Our revolutionary new process is transforming the video creation industry by connecting brands more directly with film-makers and eliminating multiple layers of beauracracy and administration which waters down creativity and inflates costs in traditional processes.
Our Impression:  A very interesting concept. Most other crowdsourcing businesses simply connect clients with creators, but mofilm wraps its idea around existing film festivals for added exposure. Winning directors get to travel to the festivals. But because there probably isn’t a lot of money in that model, mofilm’s end goal seems to be to build a divers stable of film makers who can service clients directly, without the idea-generating ad agency middle man.
Operation is based out of London, Bangalore and Los Angeles

21
Jul
11

theidealists

http://theidealists.com/
Their Service Description: Matching Ideas, Opportunities and Talent. We make matches; we don’t source crowds. Our community is invite-only. To compliment our basic matching service, we offer a full range of client services: This includes ‘curating’ matches that offer the best solution to your specific need.
Our Impression: Pretty fantastic. Part of the initial concept was to match non-produced ideas with clients looking for shortcuts to creativity, but that idea seems to have gone away, making room for straight forward match-making between a communication need and the talent to pull it off. Theidealists may seem like an ordinary agency which can’t afford to keep creatives on staff, but in theory, this young agencykiller, with its very diverse and top talent, can service projects much better than any traditional agency should be able to.

01
Apr
11

Tongal

http://tongal.com
Where the best ideas find the best film makers.
Their Service Description: Tongal facilitates the creation of video content by bridging the gap between those who create it and those who need it.
Our Impression: Tongal has put a lot of love and thought into its model. It appears a bit complex for creators to participate, but it actually just mimics how a commercial is born and executed in an agency environment. Different people accomplish different tasks, like the initial idea, the message, the shooting, the graphics, etc. We believe Tongal’s success will depend on the reel of finished commercials. If potential clients like what they see (ideas & production values), they’ll give Tongal a try.
Operation is based out of Santa Monica, US

18
Mar
11

blurGROUP

http://www.blurgroup.com/
Blur Group is the world’s largest Creative Services Exchange.
Their Service Description: Our 9,500 creatives and exchange staff, our unique business model and advanced technology radically alter the marketing services space – delivering the most cost-effective, real time and relevant design, marketing, advertising, media and ideation services.
Our impression: A very ambitious organization with a very broad service offering positioned to make a real dent in the agency world. Quotes like “No more agency beauty parades, no more hefty retainers.” on their site are clearly trying to position blur as a valid, full-service alternative. Their single largest reward of $130,000 is no pocket change either, which proves that their reputation and credibility is growing.
Operation is based out of London, England.

08
Mar
11

GeniusRocket

http://www.geniusrocket.com
The first curated crowdsourcing company.
Their Service Description: GeniusRocket delivers brilliant, rich, creatively captivating media quickly and under budget. Think commercials, viral and tutorials. With our Creative Director at the lead, we can help you with your creative brief and communicating with creative artists.
Our Impression: Genuis Rocket lets creators pitch their ideas first without the creation of creative waste product when business model is “spec” based. This makes it more acceptable and fair for the artist unlike most other crowdsourcing solutions. Clients get more out of the relationship with GeniusRocket than with traditional production houses, because the in-house creative director makes sure any idea is properly communicated and expressed.
Operation is based out of Bethesda, MD, US

08
Mar
11

edge amsterdam

http://edge-amsterdam.com
Elite-sourcing creative network.
Their Service Description: Creative companies hire us to gain new and fresh insights and creative output which can serve as inspiration and can be used for further creative development.
Our Impression: If approached with an American mindset, the service offering and description seems a little confusing. Edge is open to any kind of creative challenge and with that comes the doubt that the product with be truly excellent. We like their site and collaboration with intl. art schools, but we suggest Edge should first get an elite writer to formulate a better service description for themselves. And since when have students been elite creatives? Innovative minds maybe, but it takes experience to deliver results.
Operation is based out of Amsterdam, Holland.

08
Mar
11

BootB

http://bootb.com
Unlimited Creativity by the word’s best creative department.
Service Description: 31,000 creators from around the world are providing an average of 200 creative solutions per brief.
Our Impression: BootB is a Europe-based giant and crowdsourcing pioneer. The model is build to provide the same results as ad agencies, but without the customer service and strategic guidance. All kinds of projects are welcome, ranging from TV commercials to logo designs.




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