Their Service Offering: Adhack works with agencies and brands to develop nimble, responsive, compelling digital campaigns and movements.
Our Impression: Adhack has positioned itself well as an agency that understands clients with the need for fast, lean, progressive online campaign solutions. Even mentioning “movements” implies an expertise in non-advertising smelling, relevant WOM triggers designed to gain a following. What sets Adhack apart from other agencies that tout their expertise in co-creation initiatives, real-time feedback loops and all that other good sounding stuff, is their community sourced creative department, a la Victors & Spoils… unfortunately it looks like Adhacks doors will be closing pretty soon, judging by the date of their last blog entry.
Operation is based out of Vancouver, Canada.
Posts Tagged ‘campaign
Their Service Description: Everything an ad agency does.
Our impression: Traditional agency model with a handful of people on staff, but a crowdsourced creative department. V&S’s creative director makes sure the work is solid and on brief.
This just in: Today, French advertising company Havas has acquired a majority stake in U.S.-based Victors & Spoils, for an undisclosed amount.
Since its humble start in 2009, V&S has added the following blue-chip clients to their roster: Chipotle, Coca-Cola, Converse, Crocs, Discovery Channel, Dish, GAP, General Mills, Harley Davidson, Levi’s, Mercedes Benz, Oakley, PayPal, Unilever and Virgin America. Havas said that one of the first joint projects between the two companies will be to use Victors & Spoils technology to “create a 15,000 person professional Havas ‘crowd’ to source ideas from”.
Questions arise. How will the “crowd creatives” react? Will V&S’s pioneering culture vanish? Is V&S about to enter a world of client conflicts? Will V&S’s CEO John Winsor be fully absorbed by the challenges of holding the new title of Chief Innovation Officer for all of Havas?
Operation is based out of Boulder, Colorado, US.
Their Service Description: Idea Hunting offers a set of services that enables brands and companies to get creative solutions for their brands and products in an easy, fast and safe way, using the creative skills of a huge creative global community.
Our Impression: Great potential. The management team has the credentials, the concept is unique and the site is beautifully simple. What hasn’t happened yet are traffic or business transactions. As of 3/9/11 they’ve had only four pitches. It’s unclear what the problem is, but maybe it’s just a hobby for the founders with little commitment or the credibility to operate out of Portugal is representing a hurdle.
Operation is based out of Lisbon, Portugal.
Blur Group is the world’s largest Creative Services Exchange.
Their Service Description: Our 9,500 creatives and exchange staff, our unique business model and advanced technology radically alter the marketing services space – delivering the most cost-effective, real time and relevant design, marketing, advertising, media and ideation services.
Our impression: A very ambitious organization with a very broad service offering positioned to make a real dent in the agency world. Quotes like “No more agency beauty parades, no more hefty retainers.” on their site are clearly trying to position blur as a valid, full-service alternative. Their single largest reward of $130,000 is no pocket change either, which proves that their reputation and credibility is growing.
Operation is based out of London, England.
people-powered brand energy
Their Service Description: Zooppa is the world largest source for user-generated advertising.
Our Impression: Advertising is a big word and by digging a bit deeper it becomes clear that zooppa focuses on commercial and video production. However their concept seems like an interesting one. The idea is to launch a fully user-generated campaign rather than just airing a video on local TV or online. The zoopa platform promises to promote the entire brand through its strong member base.
Unfortunately, this “spec” based concept produces a lot of creative waste product, just like crowspring and 99designs do in the design process.
Founded in Venice, Italy, now operated out of Seattle, US.
Service Description: Ideabounty is about marketing ideas, not executions. Awards range from $1000 to $5000 dollars.
Our Impression: So far, the site has attracted few clients, which maybe because of its location and reach.
Operation is based out of Durban, South Africa
Elite-sourcing creative network.
Their Service Description: Creative companies hire us to gain new and fresh insights and creative output which can serve as inspiration and can be used for further creative development.
Our Impression: If approached with an American mindset, the service offering and description seems a little confusing. Edge is open to any kind of creative challenge and with that comes the doubt that the product with be truly excellent. We like their site and collaboration with intl. art schools, but we suggest Edge should first get an elite writer to formulate a better service description for themselves. And since when have students been elite creatives? Innovative minds maybe, but it takes experience to deliver results.
Operation is based out of Amsterdam, Holland.
Unlimited Creativity by the word’s best creative department.
Service Description: 31,000 creators from around the world are providing an average of 200 creative solutions per brief.
Our Impression: BootB is a Europe-based giant and crowdsourcing pioneer. The model is build to provide the same results as ad agencies, but without the customer service and strategic guidance. All kinds of projects are welcome, ranging from TV commercials to logo designs.