Posts Tagged ‘apps

30
Apr
12

TopCoder

By AdminAK Leave a Comment
Categories: crowdsourcing and crowdsourcing sites
Tags: ,

http://www.topcoder.com/
Their Service Description: TopCoder is the world’s largest competitive Open Innovation Community of digital creators with over 400,000 members representing algorithmists, software developers and creative artists from over 200 countries.

Our Impression: TopCoder receives a lot of love out there. Plenty of people have lots of good to say and the fact that Topcoder has been in business for over 10 years, earning over 35 Million, speaks volumes. But why is it mentioned here, as an agencykiller? Well, it is not because Topcoder likes to refer to its community as “Elite” (heh?), but because we see a lot of potential for strategic alliances, say between 99designs and Topcoder.  This would allow clients to crowdsource the entire process, from logo, to web or app design, to development.

Operation is based out of Glastonbury, Connecticut.

24
Sep
11

pomegranate

By AdminAK Leave a Comment
Categories: advertising, creativity, crowdsourcing and crowdsourcing marketing ideas
Tags: , , , , , ,

http://pom8.com/
Their Service Description: Pomegranate is a digital marketing and creative agency structured to function as dynamically as our clients require. Pomegranate’s mission is to organize the world’s best creative talent, and make it available to clients in a scalable, collaborative form.
Our Impression: While the site and descriptive video are put together quite well, it is impossible to tell how successful or miserable Team Pomegranate is. Given the lack of news and site updates it sure seems like the latter. The reason we mention Pomegranate as part of Agency Killers, is because of their ambition to create a vast and functional creative community, rather than having everyone on staff. Verdict is still out…
Operation is based out of New York.

18
Jun
11

appswell

By AdminAK Leave a Comment
Categories: creativity, crowdsourcing, crowdsourcing ideas and crowdsourcing marketing ideas
Tags: , ,

http://www.appswell.com/
Their Service Description: A crowdsourcing platform for mobile apps. Appswell powers actionable conversations between brands and their fans. It also builds brand loyalty and awareness by showing that you are a brand that listens.
Our Impression: Let’s first clarify what Appswell does. The company lets the crowd make suggestions for apps they would like to see in the market and then lets the community vote on the best ones. Appswell and its community then promote the winners to get their ideas made into programs, a cash prize and a cut of profits.
Appswell is a great idea. The company’s communication is a little confusing, because it fails to separate its two audiences (clients/contributors) in simple terms. But that should be an easy fix. Again, a great idea to engage and leverage the crowd in the world of apps with a tremendous potential for success.
Operation is based out of Boston.

 

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