Archive for the 'crowdsourcing intelligence' Category


Eyeka – A Contestant’s Perspective

When I found out about Eyeka I was excited. But when I started using it, slowly my excitement started waning. At first look the giant prizes they are offering would entice anyone. They have all the big brands in the contests and big prizes. But somehow it all sounds too good to be true.

I participated only in a handful of contests, and won nothing. I keep getting their emails almost 2-3 times a week, announcing yet another big prize pot for yet another big brand. But i simply don’t feel like clicking on the link and participating.

They take feedback diligently, they have done it a few times with me as well. But I don’t know if the site has changed with the feedback given by contestants. The main problem there is the huge delay between contest launch and payment to the winners. Their other main problem is that they do not take scribbles, text ideas, etc. They want 100% fully finished work which the client can take as is and use. Ready-made stuff in crowdsourcing? I think they got this one very wrong.

Still the contests are big and sometimes they have just idea generation contests as well. The process of uploading the files is sometimes tiresome and many of my files have been rejected because of one thing or other. I can’t blame them for this last point, but what i mean to say is, someone is giving you their ideas for free without getting anything in return, so make it easy for them to do so. They should also start announcing the winners promptly after a contest closes.

But the fact that they have been in business for a long time shows that they keep attracting clients and contestants, which is good. I wish them all the best and hope they polish away the chinks and become a leading platform. Btw, Eyeka’s ex-crowdsourcing manager Marghe is one of my favorite. She left Eyeka to join Userfarm.


Their Service Description: Chaordix is a market intelligence solution provider helping the world’s leading companies and organizations to gain business insight and competitive advantage through the power of crowdsourcing.
Our Impression: It seems that Chaordix’s Crowd Intelligence approach lets companies go beyond research to also co-create new products and services, clarify the opportunity / competitive landscape and map out the best launch strategy. A nice service package, so it comes at no surprise that Chaordix has established itself rather well… and because it is obviously all crowdsourced digitally, companies do see the benefit compared with the old, limited model of market research.
Operation is based out of London and Calgary.


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