Their Service Description: Everything an ad agency does.
Our impression: Traditional agency model with a handful of people on staff, but a crowdsourced creative department. V&S’s creative director makes sure the work is solid and on brief.
This just in: Today, French advertising company Havas has acquired a majority stake in U.S.-based Victors & Spoils, for an undisclosed amount.
Since its humble start in 2009, V&S has added the following blue-chip clients to their roster: Chipotle, Coca-Cola, Converse, Crocs, Discovery Channel, Dish, GAP, General Mills, Harley Davidson, Levi’s, Mercedes Benz, Oakley, PayPal, Unilever and Virgin America. Havas said that one of the first joint projects between the two companies will be to use Victors & Spoils technology to “create a 15,000 person professional Havas ‘crowd’ to source ideas from”.
Questions arise. How will the “crowd creatives” react? Will V&S’s pioneering culture vanish? Is V&S about to enter a world of client conflicts? Will V&S’s CEO John Winsor be fully absorbed by the challenges of holding the new title of Chief Innovation Officer for all of Havas?
Operation is based out of Boulder, Colorado, US.